What is Data Analysis in Digital Marketing?
Know audience channel
Data analytics play a big role in determining who your audience is and who you should be targeting. This helps build personas to build your digital marketing strategy around. You’ll know what campaigns to create, which types of ads work best, and what content to use.
Use the right keywords
Data analytics and digital marketing work well when using the right keywords. The data lets you know what the audience is searching for when looking for products and services. This helps you target audiences with those keywords to drive traffic and learn keywords to use.
Right Data optimization
You can’t make effective marketing decisions without any accurate data. Your past data can predict your future outcomes of the campaigns used in your digital marketing strategy. This helps determine what works and what doesn’t also help to find the future requirements.