What is Pay Per Click or PPC?
With online advertising, you have a great deal of control over the audience you are targeting with your ads. You can segment the audience that will see our PPC campaigns based on factors like age, gender, location, interests, etc.
The landing page is the webpage that the user is directed to after clicking on your ad. Here, the user can end up converting or leave after just a few seconds. This means that it is very important for the site to be well optimized.
Conversion is probably the most important metric in a PPC campaign because it involves measuring the performance of your ad in economic terms. The term "conversion" refers to each of the purchases made by a user after clicking on an ad.