What is Video Advertising?
Video Ad Spend Is Increasing
The Video ads spend time is increasing, the growth is more substantial in specific industries. In media and entertainment, for example, video-based ad spending increased by 75% since 2018.
Animation Is Getting More Popular
The goal of any video advertising campaign is to keep the viewer interested. Companies can achieve magic by using animation in their ads, graphics can make the content lively, relevant and fun.
Mobile Users Tune in Longer
Research indicates smartphone users are more likely to watch long-form video ads than those lasting only six seconds. Once they’ve watched for six seconds, 72% of users continue to engage.